Upgrading Life Wear
 

Project Type:
Clothing | Function | Production | Sporting

Location:
Tokyo, Japan

Services:
Fashion Design & Production | Advertising & Marketing | Brand Identity | Brand Strategy | Photography Direction

Club / Reboot Wear

The fashion design and production project for the Riviera Health Club & Spa in Tokyo entailed the creation of an entire clothing line for club users and staff. The requirements for the project brief required a certain level of flexibility that would see uniforms used to identify multiple types of staff services and gym wear that would not only be regulation for gym use but stylish enough to be retailed for casual wear.

Reception + Massage / Reset-Wear

Refresh, Reboot and Reset/Maintenance was the total concept for the collection, communication with industry experts such as trainers and regular consumers was key for our proposal. Our design addressed functionality in multiple areas of operation.

Trainer/ Performance-Wear

Each item of clothing was defined by the type of user. Following there daily activities and assigned tasks or types of movements that these tasks required and their general effects it had on the body helped define factors that drove the design, structure and material chosen, all in an effort to create the most responsive and dynamic ‘life wear’’.

A new line
‘made by you’

Like any design project taken on by Cresava, the client and end user is key to proposing the best solution. We believe that through great intelligent design users can feel the difference. The clothing line is determined by their experience, hence our tag ‘made by you’. Therefore we will propose a line that addresses these elements as well as allowing us to engage in design production, merchandising and PR.