Tradition & Legacy

Project Type:
'CRESAVA Pivotal' | Real Estate | Renovation | Exclusive | Traditional

Houkouin Kyoto, Japan

CRESAVA Pivotal | Advertising & Marketing | Brand Identity | Brand Strategy | Videography & Photography Direction

Tradition & Legacy

This property is located in Kyoto, the former imperial capital city of Japan
for over 1000 years, also known for a place which nestles one of the
largest collection of UNESCO World Heritage Sites. With its unique beauty of narrow cobbled lanes surrounded with ryoteis, traditional wooden townhouse, ryokans, shrines, temples, traditional independent stores and iconic wandering Geikos and Maikos, this property sits in history.

Fin Asia

Upon its completion of renovation the property was to be marketed to an exclusive circle in 2016. With its one of a kind traditional Japanese garden of bamboo and white gravel, which beautifully reflected the sunlight, and with a contrast of a blue sky and pink cherry blossoms, the property resembled that of a truly heavenly place. As part of its renovation a matured Shidare – sakura (Cherry Blossom) and Ume tree was specially selected and planted in position to be viewed privately from within the house, a true testament of luxury in traditional Japanese culture. Furthermore the refurbishment of a private tearoom and historic stone lantern monument (recorded as far back as 1185) being listed as one of the 100 exquisite stone lanterns in Japan, added exceptional value to the property.

“The combination of historic relevance and its location makes it one of the most unique and exclusive real estate opportunities in the Japanese property market.”

The Risen Pheonix

The Client was one who believes in the virtues of tradition, this meant that the project was to be carried out in a very specific way that held custom to the traditional beliefs and procedures of what many believed to be a sacred property. The name ‘Houkouin’ meaning ‘The Risen Phoenix’ was given to the property, symbolising its renovation as a rebirth of what it once stood as a place of high vitue and grace.

The 2 storey traditional Japanese residence with its vast garden of over 4000m2 had risen in the most competitive area in Kyoto, and was planned to be available for sale during a monumental cherry blossom season in Japan. As this was said to be a miracle for such a property to come out in the market in the centre of Kyoto. Releasing it during this period brought extra attention to it in the market. The project was treated as an exclusive property and was only open to a selected few.