Being located on one of the most iconic streets in France, Boulevard Malesherbes which was first commissioned in 1810. The property itself was majorly renovated in 1910, and has since stood as a representation to the style of the French elite of it’s period.
The combination of historical relevance and location makes it one of the most unique and exclusive real estate opportunities in the French property market, and one that would be the main driver within its marketing.
When going to market with such a property it was important to correctly communicate its history and narrative specifically to the different audiences from around the world. Making them realise how this property stood as an incredible investment opportunity but also as a piece of history was a key driver in the campaign.
“Sometimes it’s best to just let the property speak for themselves”
The luxury three bed apartment sits within a Freestone building iconic to the ‘Haussmann Renovation’ architectural style, which stands as the signature of Parisian architecture. It sets itself apart with its extraordinarily extravagant Baroque period interior design and generously spacious rooms with a 5m+ floor to ceiling height, servant quarters and generous wine cellar, made it a representation to the style of the French elite of it’s period.
The property on Boulevard Malesherbes enjoys a prestigious location at the heart of Paris, the art and fashion capital of Europe. Being centre to a city with one of the most richest histories in the world, the property has an abundance of architecture and cultural attractions within walking distance, and benefits from convenient transport access routes to not only the rest of the city but the rest of Europe via the Eurostar.
Down to the Smallest Detail
The Client, had an eye for detail, which was evident in his art collection and bespoke fittings included within the property. Through the organised sales events and marketing mediums, the intricacies of the detailing was highlighted and celebrated, to communicate the level of quality that could otherwise be missed to clients not being able to view the property in person.